Social Media Marketing No Nos
July 16, 2018
Social media can be a wonderful tool for marketing, provided it is used properly. If, however, you are committing some of these no-no’s then now is good time to STOP and take a look at how you can actually use social media to your advantage.
You’re not updating regularly
If you want your social media to work for you then you need to understand just how it works and that means you need to put the effort in. A social media page or stream that isn’t updated on a regular basis is doing you no favours at all.
You’re not being selective
Remember the saying less is more? Well this is certainly the case with social media. Choose the best platform/s for your company and stick with it. Don’t spread yourself too thinly by being on all platforms – especially if your target market doesn’t frequent them.
You’re not following people
You don’t need to follow everyone. In fact, you shouldn’t, but it is worth following people or pages that are aligned with your interests or who fit your demographic.
You expect miracles (immediately)
Social media is a great tool that can really be used to your advantage but do not expect overnight success – and don’t lose heart. Just like any other marketing platform, it will take time to see the results you are looking for.
If you’re looking for assistance with social media, we’ll be happy to come up with a plan to improve your social media success rate.