Conversion Rate Optimisation
Digital marketing activity will help drive more visitors to your website. Once they’re there, conversion rate optimisation (CRO) will increase the number who take the action you want them to, such as buying, or downloading a brochure in exchange for their email address. CRO is the process of improving everything on your website, from the sponsored search ads to the overall design, to turn more passive visitors into active consumers. It’s increasingly popular, as it’s a way to increase sales and profits without spending more on advertising.