Digital Strategy

By 2020, over 4 billion people will be using the Internet. The majority of us now access digital information prior to making a purchase or taking a decision – and that applies to businesses as well as individuals.

A digital strategy gives purpose and direction to a business. It’s essential to have a plan in order to fully exploit the potential presented by online activity. Planning ensures consideration and adoption of the appropriate online engagement methods, from email promotions, social media and app management to SEO, blogs and content generators, whilst measuring results to ensure a good return on investment.

How We Structure a Digital Marketing Strategy

We adopt PR Smith’s SOSTAC planning framework for the development of a digital marketing strategy, the elements of which are:

  • Situation analysis – define where you are now.
  • Setting objectives – in terms of where you want to be.
  • Devising a strategy – the way to get you there.
  • Defining tactics – the appropriate digital marketing tools to be used.
  • Determine actions – with regard to who does what, how and when.
  • Determine control – what will be monitored and how.

Our Approach To The Planning Of Digital Communications

The RACE framework, developed by Smart Insights (2010), is utilised, comprising:


We use targeted activities and techniques to develop awareness of your brand, in order to drive traffic to your website.


We take action online that will encourage a reaction from prospects and customers, to generate leads.


We take action to convert prospects into customers, using a variety of digital marketing channels.


We use tools such as SEO optimisation and social media marketing to engage with customers and increase sales.

Which Digital Marketing Channels We Utilise:

Nine Limes Digital utilises a range of digital marketing channels, depending on what will get the best results. This includes (but isn’t limited to):

  • SEO optimisation
  • Social media marketing
  • Carefully created and curated content
  • Online PR
  • Search engine marketing
  • Interactive advertising
  • Email marketing
  • Affiliate marketing
  • Responsive web design
  • Mobile sites and apps

Growth in
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WhatClients Say

We not only provide SEO and Internet marketing services, we also offer a wide array of related services, such as SEO-friendly web design, pay-per-click, affiliate marketing, website audits, social media optimisation, branding and more. Here’s what our clients have to say:

  • Steve is a highly personable digital marketing consultant who actually takes the time to get to know you, the business and what you want to achieve. Then puts together an effective package that delivers the results you want. Highly recommended.

    Russ Gratton
    Russ Gratton
    Recon Electrical
  • Steve is brilliant at helping his clients promote their products and services using new media. Helping to attract customers to their web site and making the buying process very efficient. You should speak to Steve now about how you can increase your sales.

    Reg Atkinson
    Reg Atkinson
    Creative Director at Pico Global

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