By 2020, over 4 billion people will be using the Internet. The majority of us now access digital information prior to making a purchase or taking a decision – and that applies to businesses as well as individuals.
A digital strategy gives purpose and direction to a business. It’s essential to have a plan in order to fully exploit the potential presented by online activity. Planning ensures consideration and adoption of the appropriate online engagement methods, from email promotions, social media and app management to SEO, blogs and content generators, whilst measuring results to ensure a good return on investment.