PPC - Why get outside help?

PPC, or Pay-Per-Click, is a type of marketing strategy that can be used to “Buy” visits to your website, increasing the traffic and therefore your visibility. Rather than relying on people searching for, and then visiting your website, you are paying to put adverts in front of them in the hope that they will click on them. In-house or Outsource? As a business, there are two paths you could choose. You could have someone in house who runs your PPC, someone who has the skills and the time to dedicate to the......

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