Online presence analysis is the process of auditing and analysing every aspect of your web presence. This lets us see how discoverable your business is, how it stacks up against competitors and how you are perceived. That, in turn, informs your overall digital marketing strategy, because you know where to focus your attention to get the best results.
The foundation of business success is to be discoverable in a busy marketplace. You might have the best business in the world, but if nobody knows about it, it won’t do anyone any good – least of all, you!
Online presence analysis looks at every aspect of your online activity – keyword usage, social media presence, search engine visibility and more – and measures how successful it is. An active and effective online presence increases visibility and helps establish and cement your reputation as an authority in your industry. And it makes you easily discoverable for those people who would benefit from your products or services.
American businessman, John Wanamaker, famously said: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’
If you don’t analyse and monitor online presence to get an insight into how successful your marketing activities are, you’re in the same boat. An initial assessment sets the baseline, giving you a starting point for measuring success. It’ll also help identify additional opportunities for connecting with customers and prospects online. Put it together and the result is a better return on your digital marketing investment.
We not only provide SEO and Internet marketing services, we also offer a wide array of related services, such as SEO-friendly web design, pay-per-click, affiliate marketing, website audits, social media optimisation, branding and more. Here’s what our clients have to say:
Steve is a highly personable digital marketing consultant who actually takes the time to get to know you, the business and what you want to achieve. Then puts together an effective package that delivers the results you want. Highly recommended.
Steve is brilliant at helping his clients promote their products and services using new media. Helping to attract customers to their web site and making the buying process very efficient. You should speak to Steve now about how you can increase your sales.
