PPC – Why get outside help?
PPC, or Pay-Per-Click, is a type of marketing strategy that can be used to “Buy” visits to your website, increasing the traffic and therefore your visibility. Rather than relying on people searching for, and then visiting your website, you are paying to put adverts in front of them in the hope that they will click on them.
In-house or Outsource?
As a business, there are two paths you could choose. You could have someone in house who runs your PPC, someone who has the skills and the time to dedicate to the project. Alternatively, you could hire an agency to do the work for you. And whilst an agency might not know your business as you do there are several reasons hiring one to do your PPC work is a good idea.
A clear understanding of PPC
Companies that deal with PPC all the time have a great understanding of how it works and more importantly how to get the best from it. This can help you to save a lot of time, and therefore money, as they understand what works and what doesn’t.
An agency will be able to bring a fresh new perspective to your PPC campaign, perhaps offering an angle that you haven’t seen. Their industry experience can be an invaluable asset.
The most important thing when it comes to PPC is that you regularly review and adapt your PPC campaigns to bring fresh traffic. Whether you do PPC yourself or hire someone else, then regular analysis of your metrics should help bring better results.